Impact of COVID-19 on South Sudan
The PublicSquare Blog
On June 18th, PublicSquare helped ‘Journalist for Human Rights’ (JHR) broadcast a live conversation between Activist Siyabulela Mandela and CTV Chief Anchor Lisa Laflamme.
Journalists for Human Rights (JHR) is Canada’s largest international media development organization based in Toronto. Its mission is to “empower journalists to cover human rights stories objectively and effectively”. JHR has partnered with more than 400 media organizations in 28 different countries to train over 15,650 journalists whose human rights stories have reached over 64.5 million people.
Historically, JHR has largely relied on a yearly in-person gala to raise funds for their important efforts. However with COVID-19, they needed to find another method to spread awareness about this mission and still hit their yearly goals. For their fundraising campaign they had a few specific goals:
The conversation between activist Siyabulela Mandela and CTV Chief Anchor Lisa Laflamme was one in a series of conversations JHR was looking to broadcast live to an online audience.
Based on just a few key pieces of information from JHR, PublicSquare generated a custom branded event page which JHR was able to share to their email list + on Facebook, Instagram, and Twitter.
As most people do not have experience with hosting events with a Live online audience, PublicSquare offered pre-event training to event panelists to ensure they felt confident and ready to go on event day!
To generate buzz and maximize audience members, PublicSquare generated specific event links which JHR was able to share on all the different social media channels.
PublicSquare also provided live support (in case it was needed) through the whole event so that our clients don’t feel that we’ve left them hanging as they get used to the new technology.
The ‘Impact of COVID-19 on South Sudan’ was the JHR’s first live broadcast in their series of conversations designed to raise awareness and funding for important issues. With the help of PublicSquare, JHR gained some great early traction on their goals:
The event was a great success and JHR shortly followed afterwards with broadcasting another live event with PublicSquare. We feel more and more confident that PublicSquare is really able to help organizations like JHR achieve their important goals. But we’re also looking to do even better as we grow. Specifically: